by Jon Jordan @ PocketGamer
Mobile games discovery service provider Mplayit (previously Mpowerplayer) has announced a partnership with Player X to enhance the try-before-you-buy options on O2's UK portal.
This will run as part of Player X's 100% Mobile service, with Mplayit providing the opportunity to try out mobile games for free in a web interface that mimics the look and feel of a phone.
The deal marks Mplayit's first deployment on a major European operator and follows successful partnerships with US carriers Sprint and AT&T, and Israel's Cellcom.
Mplayit's services are fully integrated with social networks like Facebook, Twitter, MySpace and Bebo, allowing you to add your favourite games to your profile pages and share with your friends. You can also recommend games to others, and receive updates on what games other people are enjoying.
"The web is a highly effective way of bringing in new customers, but it is still massively under utilised by mobile operators," said Michael Powers, Mplayit's CEO.
"We're delighted to partner with Player X and we're looking forward to working with them to offer O2 customers the best mobile games service in the UK market."
"Try before-you-buy has been a key part of our 100% Mobile offering since the beginning. The ability to try out content risk-free is highly valued by customers," said Tony Pearce, Player X's CEO.
"Mplayit's web-based services bring both playable online demos and powerful new social dimension to the O2 service."
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