My colleague, Brian Kathman has been doing some great work documenting the many ways in which the Hook Platform protect subscribers from unwanted messages. This approach is going to be critical to the growth of mobile social media extensions. Many in the space don't understand the need for such rigid policies, but anyone who has worked with the wireless operators will know that it is essential. See excerpt below:
"Hook Mobile understands the importance of subscriber protection in order to protect users of social networks from receiving content or services unwillingly, incurring charges without proper disclosure, and gaining access to content or services that is inappropriate for the audience. At the same time, Hook Mobile understands the potential liability risk mobile operators can take on when the proper subscriber protections are not in place, especially in the context of the new social networking environments in which the flow of communications and content is not always of the old ‘one-to-one’ variety, but in some cases among and between friends and shared interests.
So to achieve the optimal mobile subscriber protection in a social networking environment, Hook Mobile has extended social networking applications with opt-in only MMS push platform, M.A.X. 2.0. This protects users by utilizing the double-opt-in process of normal mobile marketing, along with two additional opt-in processes for i) application acceptance, and ii) Friend confirmation. So at the very least, mobile subscribers receiving services through M.A.X. 2.0 are protected by an integrated ‘triple-opt-in’ of the content, services, and friends that are part of their “mobile social” experience."
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