Mplayit and Metaflow partner to make life easier for leading mobile publishers and operators

Mobile games discovery specialists team up with content submission experts to
deliver one stop demo shop to publishers and operators

Washington DC, London, September 29th, 2009 – Mplayit (formerly
Mpowerplayer), the leading provider of online mobile game discovery and merchandising solutions, announced today a partnership with content
submissions and ingestion specialist Metaflow. The deal allows publishers and operators to upload content into the growing Mplayit eco-system with even greater ease.

Building upon Mplayit’s existing partnerships with top-tier content providers and operators, Metaflow’s submission software and services will provide the default process for loading content into Mplayit’s backend platform. This will allow mobile publishers to quickly and easily launch online demo versions of all their games and apps, streamlining the procedure and integrating it fully into their existing operator and app store submissions workflow. This announcement comes as Mplayit continues to expand its publisher roster and launches new services in Europe.

Mplayit provides games and apps discovery and merchandising solutions to mobile operators and on social networks. The company is partnered with leading global publishers and delivers services to them and mobile operators including Sprint, AT&T and Cellcom. Its web storefronts are integrated with leading social networks like Facebook, MySpace and Bebo, as well as with microblogging and linksharing services like Twitter and Digg. These 'Mobile Arcades' allow users to discover, demo, buy and recommend their favorite games and apps to their friends, all from their web browser.

Since its founding in 2006, Metaflow's tools have become the industry standard in content submission and deployment, taking much of the complexity out of the content submission process, removing the traditionally highly manual process of content submissions and greatly increasing productivity and deployment capacity.

"When it comes to content submissions, Metaflow are the guys everyone looks to,” said Michael Powers, CEO Mplayit. “Through working with Metaflow, our publisher partners will be able to launch demos and integrate into Mplayit’s social discovery service with the minimum of fuss and maximise their speed to market - just a few simple, standardised clicks.”

“Mplayit are rapidly establishing themselves as leaders in their field and there are great synergies in this relationship,” said Charles McLeod, CEO Metaflow. “We already work closely with many of the same operator and publisher partners and by integrating our tools, Mplayit will be able to streamline and simplify processes for everyone in the chain.”

About Mplayit (www.mplayit.com)
Mplayit is the leading global provider for online discovery and social merchandising of mobile games and applications. The company’s proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is based in Ashburn, Va., and is backed by New Atlantic Ventures. For more information, visit www.mplayit.com or email info@mplayit.com. You can also follow Mplayit on Twitter: @Mplayit.

For more details contact: Andrew Durkin MUSTARD PR
E: Andrew@mustardpr.com
Tel: + 44 (0) 1628 502601
www.mustardpr.com

About Metaflow (www.metaflow.com)
Metaflow provides the industry's leading content submissions solution to help publishers, aggregators and platforms providers, stock mobile content into more than 340 mobile operators and portals globally. Metaflow submissions software is centrally managed for the benefit of the entire Publishing community via Operator, platform provider and Publishers direct updates using Metaflow software and services. The company also provides tools and uses industry standards to enable rapid content receipt and ingestion into vending platforms to support the industry working
more profitably. For more details on Metaflow please contact Charles McCleod at
cmcleod@metaflow.com

Mplayit Mobile Arcade is now a Featured App on Facebook!

I'm really proud of the engineering and product development team at Mplayit. We've all been working hard creating a great experience in Facebook for the discovery of mobile content. Today Facebook recognized that effort. On top of our 'verified app' status, Facebook has now decided to feature the 'Mobile Arcade' as an application they recommend.

Great work guys. If they like us now, they will love our plans for the future!

Mplayit from Craig Dalton on Vimeo.

Our latest video for Europe. ;)

Mplayit expands internationally through partnership with Cellcom

Mplayit expands internationally through partnership with Cellcom, Israel’s leading cellular operator, for mobile games discovery service

Mplayit Mobile Arcade Allows Customers to Find, Try and Buy Mobile Games on Leading Israeli Operator’s Web Portal

Washington, DC, August 11, 2009 – Mplayit (formerly Mpowerplayer), the leading provider of online mobile game discovery and merchandising solutions, announced today the launch of the Mplayit Mobile Arcade application for Cellcom, Israel’s premier mobile operator.

“This is an important milestone for Mplayit. Cellcom is our first international carrier partnership, and we’re looking forward to working with them to continue to drive the take up of mobile games and applications in the Israeli market,” said Michael Powers, CEO of Mplayit.

The partnership was facilitated by Logia Group, a world leader in providing innovative mobile content solutions and the exclusive games service provider for Cellcom. With Mplayit's award-winning discovery engine, Cellcom’s 3G+ customers can try out mobile games online for free in an interface that mimics the look and feel of a mobile phone. In addition, Cellcom will be able to analyze and tune the performance of the platform and marketing activities through Mplayit's online analytics dashboard.

“Delivering quality Value-Added Services is an increasingly important part of our strategy - we always look for new technologies and communication solutions for our customers,” commented Adi Cohen, V.P. Marketing at Cellcom. “This service will give our customers a rich browsing experience and Cellcom an effective tool for converting casual browsers into mobile game players.”

The launch of Mplayit’s services with Cellcom follows successful partnerships with Sprint and AT&T in the US, and marks Mplayit’s first International operator deployment. Recently announced as a Finalist for “Best Games Service Provider” in the prestigious ME 2009 Awards, Mplayit’s services are also fully integrated with social networks like Facebook, Twitter, MySpace and Bebo, allowing users to add their favorite games to their profile pages to share with their friends. Users can also recommend games to others, and receive updates on what games their friends are enjoying.

“The rapid growth in popularity of smartphones has raised awareness of mobile games and apps to unprecedented levels. Yet the opportunities for customers to discover and try out the content they desire remain limited,” said Mplayit’s Michael Powers. “The web remains a largely untapped mechanism for converting casual browsers into players – publishers and mobile operators are recognizing this, and Mplayit is providing the solution.”


About Mplayit

Mplayit is the leading global provider for online discovery and social merchandising of mobile games and applications. The company's proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is based in Ashburn, Va., and is backed by New Atlantic Ventures. For more information, visit www.mplayit.com or email info@mplayit.com. You can also follow Mplayit on Twitter at http://twitter.com/Mplayit.

For more details contact Jessica Rei at Mplayit Jessica@mplayit.com


About Cellcom

Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider; Cellcom Israel provides its approximately 3.208 million subscribers (as at March 31, 2009) with a broad range of value added services including cellular and landline telephony, roaming services for tourists in Israel and for its subscribers abroad and additional services in the areas of music, video, mobile office etc., based on Cellcom Israel's technologically advanced infrastructure.