Mplayit expands internationally through partnership with Cellcom

Mplayit expands internationally through partnership with Cellcom, Israel’s leading cellular operator, for mobile games discovery service

Mplayit Mobile Arcade Allows Customers to Find, Try and Buy Mobile Games on Leading Israeli Operator’s Web Portal

Washington, DC, August 11, 2009 – Mplayit (formerly Mpowerplayer), the leading provider of online mobile game discovery and merchandising solutions, announced today the launch of the Mplayit Mobile Arcade application for Cellcom, Israel’s premier mobile operator.

“This is an important milestone for Mplayit. Cellcom is our first international carrier partnership, and we’re looking forward to working with them to continue to drive the take up of mobile games and applications in the Israeli market,” said Michael Powers, CEO of Mplayit.

The partnership was facilitated by Logia Group, a world leader in providing innovative mobile content solutions and the exclusive games service provider for Cellcom. With Mplayit's award-winning discovery engine, Cellcom’s 3G+ customers can try out mobile games online for free in an interface that mimics the look and feel of a mobile phone. In addition, Cellcom will be able to analyze and tune the performance of the platform and marketing activities through Mplayit's online analytics dashboard.

“Delivering quality Value-Added Services is an increasingly important part of our strategy - we always look for new technologies and communication solutions for our customers,” commented Adi Cohen, V.P. Marketing at Cellcom. “This service will give our customers a rich browsing experience and Cellcom an effective tool for converting casual browsers into mobile game players.”

The launch of Mplayit’s services with Cellcom follows successful partnerships with Sprint and AT&T in the US, and marks Mplayit’s first International operator deployment. Recently announced as a Finalist for “Best Games Service Provider” in the prestigious ME 2009 Awards, Mplayit’s services are also fully integrated with social networks like Facebook, Twitter, MySpace and Bebo, allowing users to add their favorite games to their profile pages to share with their friends. Users can also recommend games to others, and receive updates on what games their friends are enjoying.

“The rapid growth in popularity of smartphones has raised awareness of mobile games and apps to unprecedented levels. Yet the opportunities for customers to discover and try out the content they desire remain limited,” said Mplayit’s Michael Powers. “The web remains a largely untapped mechanism for converting casual browsers into players – publishers and mobile operators are recognizing this, and Mplayit is providing the solution.”


About Mplayit

Mplayit is the leading global provider for online discovery and social merchandising of mobile games and applications. The company's proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is based in Ashburn, Va., and is backed by New Atlantic Ventures. For more information, visit www.mplayit.com or email info@mplayit.com. You can also follow Mplayit on Twitter at http://twitter.com/Mplayit.

For more details contact Jessica Rei at Mplayit Jessica@mplayit.com


About Cellcom

Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider; Cellcom Israel provides its approximately 3.208 million subscribers (as at March 31, 2009) with a broad range of value added services including cellular and landline telephony, roaming services for tourists in Israel and for its subscribers abroad and additional services in the areas of music, video, mobile office etc., based on Cellcom Israel's technologically advanced infrastructure.

Mplayit iPhone Arcade brings award-winning App discovery and social merchandising to Facebook

Mplayit iPhone Arcade Allows Customers to Discover, Share and Buy Apps on the World’s Leading Social Network site

Washington, DC, August 4, 2009 – Mplayit (formerly Mpowerplayer), the leading provider of online mobile game discovery and social merchandising solutions, announced today the launch of the Mplayit iPhone Arcade on Facebook.

Building on Mplayit's award-winning Mobile Arcade service, Facebook users can now discover and preview iPhone and iPod Touch applications, post news feeds, bookmark their favorites and share them, as well as see the apps their friends have recommended.

Mplayit's iPhone Arcade features a growing selection of apps for consumers to discover and share - any developer or publisher is welcome to submit their app for inclusion. In addition to the enhanced merchandising and social discovery experience that the iPhone Arcade delivers, Mplayit partners also have access to the Mplayit Dashboard, the company's online social analytics tool, which provides data on the performance of apps on the service and tracks users' sharing behavior to help tune their marketing activities.

"There are so many great apps for the iPhone, and the App Store will never be able to show you all of them to their best advantage," commented Michael Powers, CEO of Mplayit. "People are looking to their friends to find the really cool stuff that is personally relevant, and our iPhone Arcade is the way they'll do it. We socialize mobile content discovery."

Mplayit’s iPhone Arcade joins the company’s successful Facebook-verified Mobile Arcade play and discovery service on the social platform. It also follows partnerships with Sprint and AT&T in the US. Mplayit is partnered with the world’s leading content publishers and their services are also fully integrated with other key social media services like Twitter, MySpace and Bebo.

"We've made a name for ourselves with full, playable discovery of mobile games for mass-market handsets, and we're delighted to bring the same opportunity for rich discovery and sharing to iPhone users all over the world,” added Powers.

Discover the Mplayit iPhone Arcade for yourself! Visit http://apps.facebook.com/iphonearcade Developers and publishers who would like to see their apps featured should contact Mplayit at apps@mplayit.com.

Mplayit nominated for E-Tech Award at CTIA 2009

Mplayit, Mpowerplayer's social discovery application for mobile games, was nominated for an E-Tech Award at CTIA 2009. We are in the Mobile Application and Widget category. Please mark us as a 'favorite' if you are a fan.

http://bit.ly/4EiqV


You can check us out here: www.mplayit.com

It must be official...the press release is out

My friends often joke that if it isn't tweeted or on Facebook Status updates, it didn't actually happen. If that is the case, then at least now I'm officially on board at Mpowerplayer. The included press release went out today.

Mpowerplayer Taps Craig Dalton as Vice President of Business Development

Will leverage extensive experience in wireless and social media platforms to extend Mpowerplayer's mobile operator relationships and social presence.

Ashburn, VA (PRWEB) March 3, 2009 -- Mpowerplayer, the leader in playable discovery and social selling solutions for mobile content, announced today that it has hired Craig Dalton as its vice president of business development. In this position, Dalton will be responsible for establishing strategic relationships with mobile operators and distribution partners looking to increase existing and develop new revenue streams using Mpowerplayer's online trial and merchandising solutions.

"Craig's knowledge of the mobile and social media sectors fits perfectly into Mpowerplayer's strategy moving forward," said Michael Powers, CEO of Mpowerplayer. "I've worked with Craig since his time at I-play and he is uniquely qualified to push the envelope in socializing mobile content."

Craig's knowledge of the mobile and social media sectors fits perfectly into Mpowerplayer's strategy moving forward
I've worked with Craig since his time at I-play and he is uniquely qualified to push the envelope in socializing mobile content.
Prior to Mpowerplayer, Dalton managed business development for MMS pioneer Hook Mobile leading initiatives with wireless operators and social media platforms. Earlier, he managed business development for global mobile entertainment publisher, I-play. His responsibilities included negotiating operator agreements, developing a Direct to Consumer strategy and creating a mobile video business unit. Prior to I-play, Dalton managed business development for interactive television and mobile pioneer, Proteus, having completed the first TV to SMS campaign in the US with Super Bowl XXXVI in 2002 that established the TV to SMS market in the U.S.

"I was impressed with Mpowerplayer's technology when I was first introduced to it at I-play. I witnessed the company establish itself as the leader in playable discvovery solutions for online storefronts. As the company began to explore the concept of social selling, it became more apparent that it would be a great fit for my particular areas of expertise. I'm thrilled to have the opportunity to join the leadership team and help define solutions for next generation online mobile app stores," said Craig Dalton.

Dalton holds an MBA from the Graduate School of Management at the University of California, Irvine and a BSBA in Business Administration from The American University.

Mpowerplayer gives wireless carriers, mobile content publishers and mobile content developers an effective platform to showcase mobile games, applications and other mobile content online, reaching a wider audience of consumers. Mpowerplayer also provides access to social network users, with its Mplayit Mobile Arcade application currently available on the Facebook, MySpace and Bebo platforms.

For more information on Mpowerplayer, please visit http://mplayit.com or http://mpowerplayer.com.

About Mpowerplayer:
Mpowerplayer is the leading provider of online mobile game trial and merchandising solutions to operators and publishers, allowing consumers to easily try, buy and share mobile content on any website or social network. The leading consumer destination in the world for online demos of mobile games, Mpowerplayer's software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mpowerplayer is based in Reston, VA, and is backed by New Atlantic Ventures. For more information, visit www.mpowerplayer.com or email info (at) mpowerplayer.com.