Friday, May 9, 2008

My Social Times Podcast

Check out my podcast on the Social Times with Nick O'Niell
http://www.socialtimes.com/2008/05/interview-with-craig-dalton-of-hook-mobile/

Interview With Craig Dalton of Hook Mobile
Posted by Nick O'Neill on May 9th, 2008 11:19 AM

Yesterday I had the opportunity to speak with Craig Dalton of Hook Mobile. Hook Mobile has developed a platform which helps integrate MMS technology with social applications. They’ve already launched one application on Facebook called PicToPhone. The application enables users to view their friends photos on a daily basis through MMS technology.

The application has been used as a demo so that developers can see how to integrate MMS technology into their own applications. Throughout the podcast, Craig and I discussed the various challenges facing the convergence of social and mobile technology. We also discussed the various ways that businesses are trying to monetize applications in the space.

Just yesterday, Nielsen released statistics that in the first quarter of 2008, 1.6 percent of all mobile users in the United States had accessed a social network via their mobile device. While it is only 1.6 percent, this space is growing rapidly and could become one of the most dominant areas for social technology to expand into. Listen to my interview with Craig Dalton below to hear more about how the social web can leverage mobile technologies.

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