MMS is an evolved form of SMS. It is a technology that enables the creation and sharing of messages with rich content. MMS-compatible devices can send and receive multimedia messages, such as graphics, video and audio clips, etc. MMS messages can convey content up to 250 KB today on a cross carrier basis with those thresholds improving quickly.
MMS has several significant advantages over WAP-Push/SMS delivery.
- MMS is the most efficient way to deliver multimedia content as the content is encapsulated in the message itself. Users simply need to know how to hit a single soft key button to open a message. Once the message is opened, the multimedia content can be viewed / played.
- MMS’ can be single images, multi-image slideshow or full motion video today.
- MMS is a better user experience. Users can watch video, scroll through slideshows and read inputted text within the standard MMS client on their handset.
- Pricing. MMS is typically subscribed to within a message bucket or can be used on a per use basis. Unlike WAP-Push which requires both a messaging and data plan, MMS only requires a capable device as users can make single use purchase decisions.
Posts
No comments:
Post a Comment