Thursday, November 4, 2010

We don't sell books, we smell books

Over at ars technica, Nate Anderson just posted a great peice on e-readers and the cultural shift from ink and paper to pixels.    This is something we think about a lot at DODOcase.   Consuming books, magazines, etc via a hunk of aluminum or plastic is a far cry from what we all grew up on.   Clearly, we are big fans of the iPad (and Kindle) here at DODOcase, but I'm honestly we are not fans of holding aluminum or plastic when trying to read.  

Time and time again our customers report back to us that they love not only the look of the DODOcase, but the FEEL of the DODOcase.   Using traditional book binding techniques and traditional materials insures that while your eyes may be looking at the latest and greatest technology, your hands are touching materials book binders have been using for generations. 

I was personally struck by the paragraph below.   Nice work, Nate!

"But with books, one handles the artifact constantly during the reading experience. Losing the feel of that wonderful paper in the old Oxford blue-backed hardcovers means losing a part of the reading experience. My booksmeller would be (and, somewhere in California, probably is) aghast at the sterilized world of the e-books, every word stripped of its tangible context."  -- Nate Anderson

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